We can all learn to innovate

DIGITAL INNOVATION - THE POWER OF DIGITAL INNOVATION

"If I'd asked people what they wanted, they would have said faster horses."

Henry Ford - car maker

A deep understanding of what digital innovation really is

Within a digital framework, digital innovation is crucial. Learning to innovate is the step-by-step process of developing and executing ideas to create unique customer value, by using technology. Innovation is not an idea, but a fully-fledged process that runs from exploration of potential customer value to successful market introduction. Understanding what digital innovation is also leads to a number of broader insights. Digital innovation requires a long-term perspective. Innovation does not work without in-depth collaboration.

Consciously looking for innovation

Innovations are almost never accidental, despite the many myths. A conscious search for innovation is something that can be given concrete form. Listening to the customer – and in particular non-customers – is perfectly learnable and organizeable. Just like setting out an innovation bandwidth. There are various methods for creating innovations and for evaluating and appreciating them. We very often base ourselves on the ‘Jobs to be done’ method, because this method uses a wide lens. Customer Journey Mapping and Product Configuration Mapping are also valid strategies. Depending on the DNA of a company and the specific challenge, a relevant approach is chosen.

Customer value proposition - business model

The process of customer value proposition, choice of business model and business plan is one of granular detail. What value does the offer really create? Which customer segment are we aiming for? How do we want to reach that customer? That customer value is only one part of the business model, in which processes, resources and revenues and expenses are also explained. Ultimately, all insights are worked out into a business plan.

Exploit versus explore

Innovation always generates risk. Risk always generates uncertainty. Organizations which innovate must take this into account. Organizations which innovate successfully lead a so-called two-handed organization in their own way: it manages a successful offer in addition to an uncertain trajectory of an innovative offer. Exploiting and at the same time exploring can only work if this is within the strategic intention of the company and if  there is sufficient attention on matters such as organization, leadership, staffing.

Why CONVERTURA

FOCUS ON DIGITAL INNOVATION
INNOVATION AS OPORTUNITY, NOT AS THREAT

DIGITAL INNOVATION: CONSCIOUSLY LOOKING FOR INNOVATION

You can learn to innovate. Even more so: innovation is almost always learned, step by step. We learn and supervise how a company consciously and process-wise looks for innovation.

DIGITAL INNOVATION: VALUE PROPOSITION AND BUSINESS MODEL

How to craft an intelligent value proposition. And how to build iteratively iand develop it into an explicit business model. CONVERTURA meticulously guides your trajectory.

BUILDING AND MANAGING AN INNOVATIVE ORGANIZATION

How do you build an intelligent, balanced, innovative organization? How do you balance 'exploration' versus 'exploitation'? How do you give innovation real opportunity? CONVERTURA shares proven methods and assists during implementation.

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