A winning company strategy and winning initiatives

YOUR COMPANY STRATEGY -
THE GROWING IMPORTANCE OF YOUR COMPANY STRATEGY

"Slow markets put more pressure on defining and implementing real opportunities"

Winning initiatives

A good business strategy results in winning choices, defining a winning aspiration and determining and implementing winning initiatives. That was the case in a non-digital era and it hasn’t changed. Strategy is not a mission. It is not a vision. It is not a plan. It’s not a collection of so-called best practices. It’s a process that starts with the determination of a winning ambition, after which ‘Where to Play?’ and ‘How to Win?’ are made explicit and then translated into concrete initiatives, a concrete organization and people.

A shared 'fact base' as starting point

A good start is not a flip-flop of ideas or a brainstorm, but rather the compilation of a shared ‘fact base’. Internal and external data provide concrete facts, or at least well-founded assumptions. In which markets are we active? What are the adjacent markets? Is there a market leader? Why is someone market leader? What does our relative performance look like? What trends can we identify? What are risks for our sector? Creating such a shared basis is often a very inspiring starting point.

A winning aspiration

A winning aspiration has little to do with competition. An aspiration also says little about a turnover, margin or profit to be achieved. An aspiration offers concrete value to customers with the intention of winning within a certain market. Playing along is not an option. It is clearly about winning. A winning aspiration is ambitious, concrete and creates energy.

Where-to-play? How-to-win?

Where-to-play? How-to-win? Both of them operate like siamese twins. Together, they’re at the heart of any corporate strategy.  Under the header of Where-to-play? choices are made regarding customer segment, sales channel, specific offer, geography. It is about choices within the the value chain. As soon as the Where-to-play? becomes clear, it is important to determine how you want to win in those (sub)areas (How-to-win?): How will the company really excel to build a competitive advantage? Ultimately it will lead to 3 to 5 very concrete winning initiatives.

Why CONVERTURA

A WINNING COMPANY STRATEGY
FOCUS ON OPPORTUNITIES THAT MATTER

STRATEGIC FACT BASE

Creating a relevant and accurate fact base when starting a strategic process is crucial. Collecting and sharing both internal and external data has two important consequences. One: it ensures that all those involved share the same starting point and use the different lenses (angles from which a business can be viewed). Two: it drives a wave of inspiration through the company. CONVERTURA guides and structures the creation of such a shared strategic fact base.

WHERE TO PLAY? HOW TO WIN?

CONVERTURA guides the iterative process "Where to Play?" and "How to Win?". Customer groups, channels, type of offer, geography and place in the value chain are examined. Under 'How to Win?' 15 winning modes are analysed. The result is an explicit ambition of where a company actually wants to be active and how it will become market leader in that 'field' or (sub)segment.

WINNING INITIATIVES: A CONCRETE STRATEGY

Even if you know where you want to be active and how you want to go into the battle, it is necessary to develop these ideas, assumptions and convictions into clear, concrete initiatives. Those initiatives have a clear return, need talent and resources... These initiatives - precisely because they are concrete - are trackable and measurable. CONVERTURA assists you in making these concrete, winning initiatives more explicit and supports toi elaborate them.

IMPLEMENTATION OF WINNING INITIATIVES

All is set & done. Your 3-5 winning, ambitious initiatives are clear and explicit. It is now important that the implementation of your initiatives is monitored, adjusted and shared. CONVERTURA guides you with the right tracking tools to ensure that your business strategy is succesfully realized, on time.

Bedijfsstrategie - Winnende inititiatieven
Bedrijfsstrategie - How to win